/ L'annuaire des offres d'emploi en Suisse

Director, Sales & Marketing, Tim Hortons, EMEA

Entreprise
Burger King Europe GmbH
Lieu
Zug
Date
30.09.2025
Référence
192041

Position Overview

The role involves leading the strategic development and execution of brand marketing, local communications, and in-market guest experiences, while overseeing regional sales growth and field performance across a diverse portfolio of EMEA markets. This leadership position is crucial for driving commercial outcomes, enhancing restaurant traffic, and ensuring effective brand engagement.

Key Responsibilities

  • Sales Strategy & Field Performance
    • Develop and implement regional sales strategies to enhance revenue growth, customer traffic, and market share across EMEA markets.
    • Collaborate with field teams and franchisees to align commercial plans with short-term sales targets and long-term brand positioning.
    • Oversee the execution of field sales initiatives and enhance store performance through localized approaches.
    • Monitor sales performance metrics and provide insights to drive continuous improvement.
  • Brand & Communications Strategy
    • Define and execute the regional brand strategy, ensuring it aligns with global guidelines and resonates with diverse consumer segments.
    • Lead the creation of integrated marketing campaigns that encompass various media and in-restaurant guest interactions.
    • Ensure all marketing assets maintain brand integrity while being tailored to local insights.
  • Field Marketing & Market Execution
    • Oversee the regional field marketing function, supporting franchisees in executing sales-focused initiatives.
    • Create and distribute local store marketing toolkits to promote market-level execution across openings and campaigns.
    • Work with operations and design teams to enhance the in-store brand experience for consistency across formats.
  • Campaign Development & Product Communication
    • Lead planning and implementation of product launches and promotional campaigns, coordinating with various teams.
    • Develop clear product narratives and communication plans that align with brand positioning and sales targets.
    • Ensure CRM and loyalty initiatives are integrated into wider marketing strategies, enhancing guest experiences.
  • Innovation Strategy & Commercialization
    • Oversee the creation of a regional innovation roadmap focused on product localization to meet consumer preferences.
    • Partner with culinary, R&D, and marketing teams to ensure innovation aligns with strategic and operational goals.
  • Leadership & Cross-Functional Collaboration
    • Act as a strategic advisor to franchisees on sales growth, brand execution, and marketing.
    • Foster collaboration among EMEA markets to share best practices and optimize campaign spending.
    • Represent marketing voices in cross-functional discussions concerning business planning and strategic initiatives.
    • Build and nurture a high-performing team skilled in brand marketing and commercial strategy.

Preferred Skills & Experience

  • A minimum of 10 years in brand marketing, sales strategy, or field marketing, preferably in QSR, F&B, or FMCG sectors.
  • Proven experience achieving sales objectives in multi-market environments.
  • Familiarity with franchise models and capable of managing complex stakeholder relationships.
  • Strong background in integrated marketing, communications planning, and campaign development.
  • Exceptional skills in managing cross-functional teams with a collaborative approach.
  • Proficient in analyzing commercial data and developing KPIs for performance optimization.
  • Fluency in English, with readiness to travel within the EMEA region as needed.

Déposer ma candidature

Uniquement fichier pdf ou word. Taille maximum du fichier: 3 MB.