Director of Retail Brand Marketing 100%

About Us

At On, our mission is to ignite the human spirit through movement. This guiding principle shapes every action we take globally and from our headquarters in Zurich. We are dedicated to creating a vibrant and engaging brand experience that resonates with our community and partners.

Your Responsibilities

• Leadership: Cultivate a team of retail marketers, fostering a collaborative culture that emphasizes coaching, mentoring, and professional development.
• Strategic Approach: Drive a solution-oriented mindset, making informed decisions and addressing conflicts to promote a positive and inclusive work environment.
• Brand Storytelling: Articulate and maintain a consistent brand narrative across all retail channels—ensuring alignment with internal marketing strategies.
• Retail Brand Experience: Shape the On brand experience through innovative concepts, including programming frameworks, campaign activations, and storytelling that uniquely position the brand.
• Guidelines and Toolkits: Develop resources that empower regional teams to execute marketing initiatives with excellence.
• Collaboration: Effectively partner with internal stakeholders and department leads, ensuring marketing strategies align with overall company goals.
• Process Optimization: Streamline operations to enhance the efficiency and effectiveness of retail initiatives.
• Aesthetic Alignment: Uphold the integrity of On's visual language and brand standards.

Your Qualifications

• Experience: Over 9 years in retail marketing or consumer experience roles, with a strong track record of successful strategy development and execution.
• Leadership: At least 6 years in a managerial position with demonstrated ability to inspire and cultivate high-performing teams.
• Educational Background: A degree in marketing, art/design, or communications.
• Expertise: A solid background in brand-side operations, with a creative and solution-oriented mindset.
• Luxury Marketing Knowledge: Deep understanding of marketing and brand building within premium or luxury retail sectors.
• Trend Awareness: Up-to-date with marketing best practices and aesthetics that align with the On brand identity.
• Communication Skills: Excellent interpersonal abilities, facilitating effective collaboration with cross-functional teams and external partners.
• Budget Management: Proven experience in comprehensive budget planning and optimization for maximum ROI.
• Digital Marketing: Familiarity with digital strategies and their application in retail settings.
• Agency Experience: Successfully managed agency partnerships to drive results.
• Adaptability: Thrives in a dynamic environment, swiftly adjusting to changes while driving innovation.
• Team Leadership: Experienced in leading to achieve shared goals in a matrixed setting.
• Travel: Willing and able to travel approximately 20% as business needs dictate.
• Positive Attitude: A supportive leader who inspires teammates to reach their full potential, with a dedication to clear communication.
• Language Proficiency: High proficiency in English is essential.

Your Team

In this dynamic role, you will lead a diverse and talented team, dedicated to bringing On’s essence to life in our retail environments. Together, we create impactful stories that engage our community through immersive experiences and bold in-store activations. If you are passionate about weaving creativity and strategy into brand experiences that resonate with customers, we invite you to be a part of our journey. Our ideas transcend the digital realm, finding their home in stores across the globe.