HEAD OF LOYALTY & TECHNOLOGY

Key Responsibilities

As a leader in our organization, you will take on the overall responsibility for the strategic and operational development of various areas, including:

• Loyalty and Customer Engagement
• Marketing Technologies
• Digital Platforms
• Analytical Customer Relationship Management (CRM)

Strategic and Operational Leadership

You will be tasked with setting the strategic direction and ensuring the operational enhancement of:

• Customer Retention
• Customer Interaction
• Data-Driven Customer Management

Loyalty Platform Development

Your role will involve the continuous improvement of an established loyalty platform, along with its transformation into a modern system landscape.

Customer Engagement Activities

In addition, you will oversee customer engagement initiatives and the commercial development of the loyalty program, focusing on measurable impact and business value.

Collaboration and Innovation

You will work closely with internal business stakeholders to develop innovative solutions and successfully execute strategic initiatives.

Cultural and Technological Transformation

Your efforts will promote a modern, customer-centric organization, actively shaping the cultural and technological evolution of the business.

Organizational Leadership

Leading a diverse team spread across several management levels, you will play a key role in fostering a forward-thinking organizational and leadership culture.