Brand Manager, Digital Solutions & Services

Drive Global Brand Strategy for Digital Solutions

As a critical member of the global brand function, you will lead all brand strategy, governance, and program deliverables for digital solutions and service offerings. Your focus will be on enhancing brand architecture, improving brand performance, conducting competitive benchmarking, and developing breakthrough strategies. You will also play a key role in the naming of new offerings, ensuring global alignment with product management and commercial plans.

Key Responsibilities

• Define the brand strategy and oversee the delivery of digital technology and service brands.
• Lead digital naming processes and secure stakeholder sign-off.
• Lead the global rollout of brand strategy updates, transformations, and integrations.
• Engage stakeholders to ideate new impactful brand strategy opportunities, driving evolution in line with customer insights, market trends, and competitive pressures.
• Steer and deliver competitive benchmarks and analysis for global brand performance in the digital technologies and services space, driving recommendations for industry breakthroughs.
• Lead governance in the global activation of the digital technologies and services brand strategy, mapping progress and closing gaps.
• Lead key thought leadership and positioning programs that build the equity and strength of the digital technology and services brands.
• Advance programs and activities to empower unified expressions and global alignment and engagement in the digital solutions and service brands, both externally and internally.
• Strategize and deliver brand integration approaches for new acquisitions, joint ventures, events, and showcases.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or Communications.
• Experience in marketing digital technology and solutions.
• Specific experience in Brand Strategy development for technologies or services.
• Demonstrated track record in leading with collaboration and teamwork.
• Strong sense of curiosity and entrepreneurial spirit in actively looking for opportunities.
• Excellent communication and presentation skills, with essential written and spoken English language proficiency.
• Strong writing, analytical, project management, and organizational skills.
• Ability to thrive in a fast-paced international environment with a strong sense of urgency.
• Willingness to work three days from the office in Neuhausen.

Preferred Qualifications

• B2B brand marketing experience.
• Industry-relevant experience, including digital technologies.
• Strong brand strategy and execution skills.
• Strong sense of visual identity building blocks.
• Engaging communication and management skills.
• Experience managing internal communities and driving engagement.