Senior Marketing & Retail Activation Manager

Join Our Team

We are collaborating with a globally recognized brand to find a passionate and strategic professional who will play a critical role in regional marketing initiatives. This position is integral to translating global brand ambitions into impactful actions that enhance engagement and drive business performance.

Key Responsibilities

• Define and implement the EMEA marketing strategy in alignment with global brand objectives and regional commercial priorities.
• Develop and manage the annual marketing plan and associated budget across the EMEA region.
• Design and execute product launch campaigns and marketing activations tailored to local market needs and opportunities.
• Collaborate closely with regional sales teams and retail partners to boost store traffic, client engagement, and sales performance.
• Develop retail activation strategies, exclusive events, premium client experiences, and strategic partnerships.
• Leverage CRM data and customer insights to support initiatives in acquisition, engagement, loyalty, and retention.
• Coordinate with global Marketing, Communications, PR, and Digital teams to ensure brand consistency across all regional activities.
• Analyze market trends, competitive landscapes, and customer behaviors to identify growth opportunities and provide strategic recommendations.
• Define and monitor marketing KPIs, evaluate ROI on marketing investments, and continuously optimize regional initiatives and performance.

Desired Profile

• 8-12+ years of experience in marketing within luxury, premium, or highly selective consumer environments.
• Strong experience managing regional marketing activities across EMEA markets, with a solid understanding of retail and wholesale environments, partner marketing, and retail activation strategies.
• Strong analytical mindset with the ability to leverage insights for strategic decisions.
• Fluency in English is required; proficiency in French is a strong asset.
• Willingness to travel regularly across the EMEA region.