Senior Lead Producer, Global Campaigns Production

About the Role

We are seeking an experienced professional to lead the production of impactful global campaigns for our sportswear brand. This individual will be crucial in overseeing creative execution across various mediums, including photo, video, and digital assets. Working closely with creative, marketing, and external partners, the aim is to deliver compelling content that drives cultural engagement and achieves strategic results.

As a key figure within the global Brand Creative team, this person will guide large-scale campaigns from initial pitch through to post-production while also mentoring a growing team of producers across multiple workstreams. With expertise in managing complex, cross-functional shoots, this role requires calm confidence, strategic foresight, and operational excellence.

Responsibilities

• Oversee end-to-end production processes for global campaigns, including budgeting, timeline management, and asset delivery.
• Lead and mentor both in-house and freelance producers across various campaign tracks.
• Work collaboratively with creative and strategy teams to translate creative concepts into scalable and efficient production plans.
• Manage relationships with vendors and oversee production partners including casting agents, directors, photographers, and sound teams.
• Coordinate with marketing, media, e-commerce, and retail teams to ensure alignment of production deliverables.
• Handle productions featuring top-tier talent, maintaining professionalism and confidentiality throughout the process.
• Navigate international union and industry standards, ensuring compliance across global markets.
• Drive operational excellence by streamlining timelines and optimizing workflows while maintaining cost control.
• Ensure timely delivery of all assets while adhering to brand guidelines and budget constraints.
• Promote inclusivity, sustainability, and innovation at every stage of production.

Qualifications

• 10+ years of experience in global campaign, content, or commercial production, ideally with experience in brand, agency, or production companies.
• Fluency in the full production lifecycle, from creative development through post-production and toolkit delivery across various media.
• Proven track record in managing large-scale campaigns with budgets exceeding $5 million, involving multiple creative and production teams.
• Extensive experience working with A-list celebrities, influencers, and elite athletes, understanding the specific needs and protocols of such collaborations.
• Familiarity with global production compliance standards and a solid grasp of union regulations.
• In-depth knowledge of sports and fashion production, including movement direction and collaboration with stylists and art directors.
• Ability to serve as a strategic partner for marketing and creative teams, converting concepts into tangible results.
• A calm and solution-oriented leader who fosters clarity and collaboration on complex projects.
• Passionate about storytelling, creative impact, operational clarity, and maintaining creative excellence.
• Experience with top-tier creative agencies, accompanied by a portfolio showcasing award-winning or high-visibility work.
• Strong financial acumen with skills in budget management, forecasting, and cost negotiation.
• Knowledgeable about emerging technologies and innovations in production, including tools that enhance creative output and operational workflows.

Leadership & Development

• Dedicated to nurturing and developing production talent, with a deep understanding of team members' skill sets and aspirations.
• Actively mentor producers in shaping their long-term career paths by providing feedback and growth opportunities.
• Committed to personal leadership development, displaying a proactive approach toward learning and growth in people management.
• Embrace a mindset of growth, learning, and adaptability for both personal and team evolution.