Marketing Coordinator 100%

Explore the World Through Education

Join our dynamic Central Marketing team in Zürich, where your skills can help empower potential students to embark on a life-changing exchange year at a public high school in the United States.

Role Overview

In this influential position, you will be instrumental in shaping the global digital marketing landscape for the High School Exchange Year program. Your expertise in education, travel, or hospitality will be vital as you develop social and content strategies, manage a dedicated team member, and support regional markets in crafting tailored marketing campaigns.

Key Responsibilities

• Team Leadership & Strategy
  • Manage and mentor a direct report focused on global content and campaign execution.
  • Lead the global social media strategy, overseeing platform selection, editorial calendars, content creation, and performance tracking.
  • Collaborate with regional markets to ensure the global strategy is effectively localized while maintaining brand consistency.
• Global Content Creation
  • Oversee content development for various platforms, including social media, blogs, emails, landing pages, and the website.
  • Plan and manage content pipelines, focusing on themes, storytelling from students and host families, visuals, and multimedia assets.
  • Ensure brand voice and quality standards across all markets are upheld.
• Campaign Planning & Execution
  • Design and manage global marketing campaigns that align with brand goals.
  • Provide support to local markets for effective campaign localization and execution.
  • Coordinate timelines, messaging, creative assets, and KPI alignment at both global and local levels.
• Analytics & Optimization
  • Monitor key campaign metrics such as engagement, reach, leads, and conversions.
  • Deliver data-driven insights to enhance content, strategy, and localization efforts.

Key Requirements

• 3+ years of marketing experience.
• A collaborative nature with strong problem-solving skills and the ability to navigate challenging conversations.
• Proficient verbal and visual communication skills to clearly convey strategies and ideas to various stakeholders.

Personal Attributes

• A self-motivated team player.
• Confident communicator who can question norms and innovate creative solutions.
• A storyteller who can engage stakeholders and effectively articulate project visions.

What We Provide

• An engaging work environment in the heart of Zurich.
• The opportunity to collaborate with a passionate team on global initiatives.
• A multicultural atmosphere with enjoyable community activities.
• Global career progression possibilities.

Additional Benefits

• Flexible leave policy with 5 weeks of holiday per year.
• 50% discount on SBB annual transportation pass.
• Access to in-house gym facilities, coffee stations, game rooms, and more.
• Exclusive discounts at various well-known brands, restaurants, and travel services.
• Tuition reimbursement for further career development.
• Discounted rates on all EF products for you and your family.

About Us

At EF, we believe that understanding one another makes the world a better place. Since 1965, we've facilitated opportunities for millions to explore new cultures and learn beyond borders. Our programs focus on language, travel, cultural exchange, and academics, helping transform dreams into reality.

EF High School Exchange Year has offered students worldwide the chance to immerse themselves in American culture by living with host families and attending school in the U.S. Our dedicated team plays a crucial role in making these transformative experiences possible.

Join a mission-driven community that spans over 600 schools and offices in more than 50 countries. Together, we strive to open the world through education.