Manager, Brand Migration

Role Overview

In this pivotal position, you will lead the comprehensive migration of existing business brands to a newly established business brand in the market. Your responsibilities will encompass the planning, governance, execution, and adoption of effective brand migration strategies, ensuring a seamless, consistent, and compliant brand experience across all touchpoints for customers, employees, marketing, and partners.

Key Responsibilities

• Brand Migration Strategy & Planning
  • Develop a comprehensive brand migration plan, stakeholder map, and project management approach.
  • Define migration scope, priorities, milestones, dependencies, and success metrics.
  • Conduct audits and gap assessments across brand touchpoints.
  • Create phased implementation roadmaps considering customer impact, cost, and operational considerations.
  • Establish governance models and decision-making frameworks.
• Global Program Management
  • Manage large-scale, cross-functional brand migration efforts, coordinating local stakeholders for consistent execution.
  • Identify and mitigate project risks and resource constraints.
  • Track implementation progress and provide regular updates to senior leadership.
  • Oversee budgets, vendor relationships, and implementation schedules.
• Brand Identity Implementation
  • Develop brand standards and templates for fleet, marketing collateral, uniforms, and more.
  • Ensure adherence to brand standards and visual identity guidelines.
  • Maintain quality control and compliance throughout the migration process.
• Physical Brand Touchpoint Conversion
  • Lead the conversion of various physical brand assets.
  • Coordinate with facilities, procurement, and external suppliers for efficient execution.
• Digital Brand Transformation
  • Oversee migration of digital assets and experiences, ensuring seamless transitions.
  • Collaborate with Digital Marketing and IT teams.
• Sales & Customer Enablement
  • Lead the migration of customer-facing sales and marketing materials.
  • Develop communication plans for customers, partners, and distributors.
• Stakeholder Engagement & Change Management
  • Build alignment across senior leadership and key stakeholder groups.
  • Collaborate on change management programs and train stakeholders on new brand standards.
• Measurement & Optimization
  • Define and monitor migration KPIs and performance metrics.
  • Identify opportunities for process improvements and operational efficiencies.

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Brand Management, Communications, Business Administration, or a related field.
• A minimum of 7 years of experience in brand management, marketing operations, communications, or program management.
• Proven experience leading complex rebranding initiatives and managing cross-functional projects.
• Strong project management and organizational skills with exceptional communication and presentation capabilities.
• Proficiency with project management and collaboration tools.

Preferred Qualifications

• Experience within B2B, technology, industrial, or manufacturing sectors.
• Familiarity with facilities branding, environmental graphics, or global digital initiatives.
• Project Management Professional (PMP) certification or equivalent.