Interim Digital Marketing Manager (f/m/d) – 9 months| 80-100% | Hybrid working model | Zurich, Switzerland

Company Overview

Welcome to SMG Swiss Marketplace Group! Since our formation in 2021 through the merger of Scout24 Switzerland and TX Markets, we have been dedicated to simplifying lives with innovative digital solutions across various sectors, including real estate, automotive, general marketplaces, and finance & insurance. Our organization thrives on core values of Better Together, Aim High, and Act Responsibly.

At SMG, our strength lies in our people. Meet some of the talented team members you could collaborate with, including our Senior Digital Marketing Manager.

Your Mission

In the role of Interim Digital Marketing Manager focusing on Real Estate, B2C Marketing, you will be instrumental in maintaining momentum across key projects and executing digital marketing campaigns. This position is an opportunity to contribute to renowned brands such as ImmoScout24, Homegate, and Flatfox, while working within a dynamic team spread across six countries: Switzerland, Serbia, Vietnam, France, Germany, and India, where creativity and collaboration thrive.

Key Responsibilities

• Channel Planning & Execution: Support the implementation of digital marketing activities across relevant channels for our products.
• Ad Operations: Coordinate with stakeholders to gather copy, videos, and images for digital campaigns.
• Tracking & Reporting: Ensure analytics and tracking are set up correctly, monitor campaign performance, and prepare detailed reports.
• Campaign Experiments: Assist in designing, executing, and analyzing marketing experiments with our internal experts.
• Analytics & Insights: Utilize available tools (such as Google Analytics, Data Studio, Tableau) to evaluate performance and provide actionable recommendations.
• ATL Campaign Support: Aid in the planning and execution of cross-channel ATL campaigns, collaborating on creative iterations with agencies and overseeing media planning and rollout.
• Cross-Team Collaboration: Work closely with marketing, product, and design teams to ensure consistent messaging and branding across all channels.

Qualifications

You are expected to bring the following:

• A Bachelor’s degree in Marketing, Business, or a related field.
• Over 5 years of experience in digital marketing.
• Familiarity with the real estate industry is advantageous.
• Strong project management skills.
• Distinct analytical capabilities, with experience using tools like Google Analytics, Looker Studio, or Tableau being a significant plus.

Additional qualities that would contribute to your success in this role include:

• A strong focus on data and analysis for objective decision-making.
• Effective planning and prioritization skills across diverse stakeholders.
• Clear communication ability with customers and cross-functional teams.
• Dependability as a collaborative team player.
• Bringing creativity and a hands-on problem-solving approach.
• Focus on impact and maximizing ROI.
• Fluency in both German and English; French language skills are a bonus.

What We Offer

• 6 weeks of holidays (with the option to purchase up to 10 additional days).
• 40-hour work week.
• 18 weeks of maternity leave and 6 weeks of paternity leave, applicable in cases of adoption as well.
• Flexible working arrangements to support a healthy work-life balance.
• Access to mental health and well-being resources, including counselling platforms.
• Half-fare card for the Swiss transport system and the opportunity to travel first class by train between SMG sites in Switzerland.

About Us

SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and an innovative European digital company that simplifies lives through advanced products. Our portfolio encompasses various sectors, including Real Estate, Automotive, General Marketplaces, and Finance & Insurance. Founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic, we empower customers with the best tools to navigate their decision-making needs.

Our Commitment

At SMG, we believe in the potential of every individual and value unique perspectives. We actively encourage individuals from all backgrounds to consider joining us. Together, we foster a culture of growth, embrace diversity, and aim to make a significant impact.