Influencer Marketing Specialist EMEA/LATAM

Join a Dynamic Team Focused on Influencer Marketing Excellence

We are seeking a dedicated and driven professional to contribute significantly to our client, Roche Diagnostics, in Rotkreuz. This role focuses on the strategic planning and execution of influencer marketing initiatives across the EMEA and LATAM regions, particularly in the Near Patient Care Customer Area and CGM Solutions.

Key Responsibilities

• Influencer Marketing Management & Excellence: Assist in the co-creation of the Global Influencer Marketing Strategy, transforming it into actionable marketing plans specific to the EMEA/LATAM markets.
• Execution Leadership: Spearhead the implementation and acceleration of the Global Influencer Strategy across regional affiliates, aligning local relevance with global directives.
• Expert Consulting: Consult with global, regional, and local marketing teams to design and optimize Influencer Campaigns in alignment with commercial objectives.
• Training & Development: Design and deliver comprehensive toolkits, playbooks, and training programs to empower stakeholders.
• KPI Monitoring: Define and oversee key performance indicators for influencer initiatives, ensuring they drive measurable business outcomes.
• Stakeholder Engagement: Foster and maintain collaborative relationships with key stakeholders across the organization, promoting alignment and effective decision-making.

Desired Qualities

• Growth Mindset: Embrace challenges and proactively seek feedback, viewing them as opportunities for learning and improvement.
• Curiosity: Maintain a strong curiosity for new digital opportunities and a willingness to question the status quo.
• Project Management Skills: Possess strong organizational capabilities with the ability to manage multiple projects simultaneously across affiliates.

Qualifications

• A minimum Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
• Over 3 years of experience as an International Influencer Marketing Specialist.
• Expertise in identifying and managing long-term influencer and agency partnerships.
• Experience in the MedTech or Healthcare sectors is a significant advantage.
• Strong analytical and systems thinking capabilities, along with excellent stakeholder management and communication skills.
• Fluency in English, both written and verbal, is essential.

Bonus Skills

• Experience with digital marketing channels such as Sprinklr, Marketo, Salesforce Marketing Cloud, or Adobe Experience Manager, including proficiency with social media platforms.
• Knowledge of integrating AI into marketing processes and activities.
• Familiarity with regulated industries requiring content approvals and MLR reviews.
• Experience collaborating with top corporate influencer agencies like WPP or Reachbird.

Position Details

This opportunity is set to commence on December 1, 2025, with a planned duration of 12 months. The work arrangement includes three days onsite and two days remote, with travel required once a month.

Join us in leveraging your expertise and creativity to make a meaningful impact in influencer marketing!