Head of Marketing

About KEMARO

Founded in Switzerland in 2016, KEMARO develops autonomous cleaning robots, cloud software, and artificial intelligence for industrial use. In 2018, the company launched the K900, the world’s first autonomous dry-cleaning robot for industrial and logistics facilities. Today, KEMARO employs almost 60 people at its headquarters in Eschlikon and continues to grow internationally. Our solutions help companies in logistics, manufacturing, and industry keep their operational areas clean, safe, and efficient.

Your Role

As we continue to scale internationally, we seek an experienced professional to help shape our next stage of growth. You will lead our marketing team, focusing on areas such as Product Marketing, Demand Generation, Marketing Operations, and Events. Collaborating with our leadership team, you will define our marketing and go-to-market strategy, develop the team, and ensure that marketing contributes measurably to business growth.

Your Tasks

• Go-to-Market Strategy:
  • Define KEMARO's global go-to-market strategy in close collaboration with Product, Sales, and the executive team.
  • Provide strategic direction across Product Marketing, Sales, and Marketing to ensure a consistent go-to-market approach.
  • Challenge and guide ICP selection, positioning, and messaging developed by the Product Marketing team.
  • Lead international market expansion and new market entries (e.g., US).
• Revenue & Demand Generation:
  • Define the demand generation strategy and ensure marketing delivers measurable pipeline growth.
  • Guide the team in building integrated campaigns across digital marketing, partner marketing, events, and product marketing.
  • Ensure marketing investments and campaigns are optimized for commercial impact.
  • Own the global marketing budget and allocate investments based on business impact and growth priorities.
• Partner & Agency Management:
  • Define and scale our global partner marketing strategy.
  • Enable our international partner network with impactful marketing programs and assets.
  • Lead and manage external agencies across key markets to ensure consistent execution and measurable business impact.
• Brand & Communications:
  • Strengthen KEMARO's global brand and thought leadership.
  • Ensure consistent messaging and compelling value propositions across all customer touchpoints.
• Leadership:
  • Lead, coach, and develop a growing team of marketing specialists, enabling them to excel in their respective disciplines while ensuring all activities support a coherent marketing strategy.
  • Foster close collaboration across Marketing, Sales, Product, and the executive team.
  • Act as a strategic sparring partner to the CEO and CCO on marketing, go-to-market, and commercial growth.

Your Profile

• Proven experience leading B2B marketing for complex products in technology, industrial automation, robotics, MedTech, or similar industries with long sales cycles and multiple decision-makers.
• Strong understanding of the full B2B marketing ecosystem, from go-to-market strategy to product marketing, demand generation, and international market expansion.
• Ability to commercialize technical products and drive collaboration among Marketing, Sales, Product, and partners to spur growth.
• Experience leading and developing high-performing marketing teams, with a clear vision and effective coaching approach.
• Proficient in both strategic leadership and hands-on execution, maximizing business impact.
• A trusted sparring partner for Sales, Product, and executive teams, translating business priorities into actionable marketing strategies.
• Data-driven and commercially minded, measuring success by pipeline, revenue, and business impact.
• A natural curiosity for understanding customers and industries, excited by the challenge of scaling complex B2B technology internationally.

What We Offer

• A key leadership role in a fast-growing Swiss robotics company with global ambitions.
• Significant ownership, autonomy, and the opportunity to shape both the marketing organization and KEMARO's global growth journey.
• Participation in our PSOP (Phantom Stock Option Plan), allowing you to share in KEMARO's long-term success.
• A collaborative, international team with flat hierarchies, short decision-making paths, and direct access to the executive team.
• Flexible working with up to 50% home office (after the probation period).
• Individual learning and professional development opportunities.
• Regular team events and a culture built on trust, curiosity, and continuous learning.

Are You Ready to Join Us?

If you are excited about the prospect of making the world cleaner and more digital, we would be delighted to engage with you further.