Global Head of SEO and Content Strategy

About Us

At EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives through immersive language courses and programs across different languages in the countries where they’re spoken. Together, our global staff helps students develop the language skills they need to achieve their dreams.

Your Role

In a dynamic international environment, you will architect comprehensive growth strategies that support ambitious student enrollment expansion while building sustainable competitive advantages in customer acquisition.

Key Responsibilities

• Strategic Leadership: Drive global SEO and content strategies that enhance student enrollment in 40+ markets, positioning EF Language Abroad as the leading voice in language education. Stay ahead of search trends, algorithm shifts, and AI innovations to maintain a competitive edge.
• Team and Cross-Functional Leadership: Collaborate with and grow a high-performing team of SEO specialists, engineers, and content strategists. Cultivate innovation and mentor teams on both proven SEO tactics and emerging AI-driven methods.
• Content Strategy: Build frameworks that showcase EF's expertise across search and AI platforms, continuously testing and refining content performance.
• Performance & Innovation: Define KPIs linking organic growth to enrollment and brand authority, delivering executive reporting on ROI and strategic impact. Experiment with emerging platforms and support local teams globally.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Computer Science or related field (advanced degree a plus)
• 10+ years of progressive marketing leadership experience
• Education industry background preferred, with expertise in student acquisition and long sales cycles
• Expert-level technical SEO skills, including site architecture, international SEO, and enterprise-scale optimization
• Proven experience leveraging AI and machine learning for search, content discovery, and customer acquisition strategies
• Skilled in entity-first content strategies across traditional and AI-driven platforms
• Data-driven with the ability to set KPIs and demonstrate ROI for organic growth initiatives
• Strong executive presence, capable of presenting to C-suite leaders and influencing strategic direction
• Global leadership experience managing cross-cultural teams across multiple time zones
• Recognized thought leader ready for industry speaking engagements and publications
• Skilled in crisis management, adept at navigating algorithm updates and competitive disruptions

What We Offer

• Discounts on EF programs for staff, friends, and family
• Free access to EF Hello: a premium language learning app
• Tuition reimbursement for continued education
• Exciting opportunities for domestic and international career advancement
• And much more...

Our Commitment

At EF Language Abroad, we are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen global connections. We promote inclusion and belonging across diverse demographics, believing that whoever you are and whatever you are passionate about, you should bring that to work every day.

Join us to shape the future of education marketing and be a part of a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries.