Global Director of Media (f/m/x)

Your Contribution

Online and Offline Media (Advertising):

Develop and implement a comprehensive global media strategy across all online and offline channels, aligning with the overall marketing objectives and brand strategy.
Oversee the planning, execution, and optimization of all paid media campaigns, including digital advertising (search, social, display), print, out-of-home, and experiential advertising, ensuring maximum ROI and brand impact.
Manage relationships with global media agencies and vendors, negotiating contracts and ensuring performance against agreed-upon KPIs.
Collaborate with regional marketing teams to adapt global media strategies for local market relevance and effectiveness.
Monitor competitor advertising activities and analyze market trends to identify opportunities and challenges for the media strategy.

Organic Social Media:

Lead the development and execution of a global organic social media strategy across all relevant platforms (Instagram, Facebook, Twitter, YouTube, TikTok, etc.) to build brand awareness, drive engagement, and foster a strong community.
Oversee the creation of compelling and visually appealing social media content that aligns with the brand’s narrative, heritage, and product offerings.
Manage the global influencer marketing program, identifying and collaborating with key influencers and brand ambassadors to amplify brand messaging and reach new audiences.
Establish and monitor key social media metrics, providing regular reports on performance, audience growth, and engagement levels, and utilizing data to optimize strategies.
Ensure brand consistency and adherence to brand guidelines across all global social media activities.

Martech and Analytics:

Define and implement a global marketing technology strategy, identifying and leveraging relevant martech platforms and tools to enhance media planning, execution, and measurement.
Establish a robust framework for media analytics, ensuring accurate tracking, measurement, and reporting of campaign performance across all channels.
Utilize data analytics to gain deep insights into consumer behavior, media consumption patterns, and campaign effectiveness, providing actionable recommendations for optimization.
Oversee the implementation and utilization of marketing automation tools to improve efficiency and personalize customer communications.
Collaborate with IT and data science teams to ensure the effective integration and utilization of marketing data across the organization.

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; master's degree would be a significant advantage.
At least 10 years of progressive experience in global media strategy and planning, with significant experience in the luxury goods or watchmaking industry.
Proven track record of developing and executing successful global media campaigns across online and offline channels, with demonstrable results in driving brand awareness, engagement, and ROI.
Deep understanding of the global media landscape, including digital advertising platforms, social media trends, traditional media channels, and influencer marketing best practices.
Strong expertise in marketing technology and analytics, proficient in utilizing various martech platforms and data visualization tools.
Exceptional leadership and team management skills, experienced in building, mentoring, and motivating high-performing global teams.
Excellent communication, presentation, and interpersonal skills, capable of effectively interacting with senior executives, regional teams, external partners, and media representatives.
Strong negotiation and vendor management skills.
Strategic thinking skills and the ability to solve problems, with a data-driven approach to decision-making.
Able to thrive in a fast-paced, dynamic, and global environment, managing multiple projects simultaneously and meeting tight deadlines.
Fluency in English; proficiency in additional languages is a highly desired asset.