Director of Marketing 100%

Join an Innovative and Dynamic Team

For over 65 years, individuals around the world have engaged with our diverse range of offerings, including Language Travel, Academic Year Abroad, and International Language Schools. We are seeking a visionary leader to drive the growth of our business units through strategic marketing initiatives.

Your Role

This position is at the intersection of creativity and analytical thinking. We are looking for someone who embraces the challenge of penetrating a competitive market. If you thrive on transforming complexity into clear strategies and seek continuous growth, this position may align with your goals.

Key Responsibilities

• Own and develop the go-to-market strategy for our key growth initiatives, gaining deep insights into customer needs and market dynamics.
• Report to the Product Head while collaborating with sales and marketing teams globally, working closely with leaders in our Central teams.
• Establish a collaborative partnership with the Product Head, leading all product marketing efforts to ensure alignment with our brand and marketing strategies.
• Drive the positioning and messaging strategy across our product offerings, ensuring impactful communication.
• Lead go-to-market plans for launches, expansions, and updates, creating scalable strategies with local adaptations.
• Champion customer and market intelligence, integrating feedback into the product roadmap.
• Develop sales tools and training materials for local marketing teams, enhancing commercial enablement.
• Manage audience segmentation and persona frameworks, translating them into actionable strategies for marketing channels.
• Collaborate on pricing communication, crafting compelling narratives around our value propositions.
• Shape departmental KPIs and marketing objectives, fostering a culture of accountability.
• Stay ahead of market trends, evolving strategies to maintain our competitive edge.

Desired Qualifications

• 8–12 years of experience in product marketing, preferably within education, travel, or subscription-based sectors.
• Strong international experience with a high emotional intelligence, navigating cultural nuances effectively.
• Exceptional networking and collaboration skills, alongside strong communication and storytelling capabilities.
• Experience in planning, budgeting, and P&L management.
• Ability to craft and present strategic briefs that engage creative and market teams.
• Expertise in designing and managing global go-to-market plans.
• Proficient in customer research and competitive intelligence.
• Familiarity with various marketing channels, including paid, organic, SEO, social, and CRM.
• A keen understanding of emerging communication and cultural trends.
• Strong project management and organizational talents.
• A knack for outstanding creative and the factors that distinguish exceptional work.
• A clear communication style that simplifies complexity and inspires action.
• An entrepreneurial mindset with a proactive approach to challenges.

Staff Benefits

• Discounts on EF programs for staff and their friends and family.
• Free access to EF Hello, our premium language learning app.
• Tuition reimbursement for ongoing education.
• Referral bonuses for successful staff hires.
• Discounts with global hotel and travel partners.
• 15% off our on-site childcare services.
• Swiss Travel Halb-tax reimbursement.
• And many more perks!