Director of Marketing 100%

Position Overview

Join a dynamic organization with over 65 years of global presence in providing exceptional language experiences. We are seeking a driven and innovative leader to enhance our marketing strategies across our diverse business units: Language Travel, Academic Year Abroad, and International Language Schools.

Key Responsibilities

• Own the go-to-market strategy for key growth initiatives, utilizing customer insights and market data to craft compelling marketing narratives.
• Collaborate closely with product leaders and marketing teams to ensure alignment and effective communication across global markets.
• Drive the positioning and messaging framework for product offerings, ensuring clarity and resonance with target audiences.
• Lead the Go To Market (GTM) strategy for new launches and expansions, creating adaptable playbooks for local markets.
• Champion customer and market intelligence by gathering insights and establishing feedback loops between stakeholders and the product roadmap.
• Work alongside Product and Sales Management to create effective sales tools, training, and enablement materials.
• Oversee audience segmentation and persona development to inform actionable marketing tactics.
• Collaborate on pricing strategies to develop compelling narratives that enhance market readiness.
• Establish and promote a culture of accountability through clear departmental KPIs and marketing objectives.
• Continuously monitor trends to ensure competitive advantage and alignment with evolving market demands.

Ideal Candidate Profile

• 8–12 years of experience in product marketing, branding, or go-to-market strategies, preferably in education, travel, or subscription-based businesses.
• Strong international exposure, adept at navigating cultural differences while maintaining local relevance and global scalability.
• Exceptional collaboration and networking skills, with a proven ability to present, communicate, and tell compelling stories.
• Experience in planning and managing budgets, along with a strong understanding of P&L dynamics.
• Adept at writing strategic briefs that resonate with creative and marketing teams.
• Proficient in designing and executing GTM plans on a global scale, collaborating effectively with central branding and media teams.
• Expertise in customer research and competitive intelligence.
• A broad understanding of all marketing channels, including paid, organic, SEO, social media, and CRM.
• Strong project management skills with a demonstrated ability to manage multiple initiatives in fast-paced environments.
• A keen sense of outstanding creative work, complemented by a communication style that clarifies complexity.
• An entrepreneurial mindset with a focus on action and results.

Staff Benefits

• Exclusive discounts on EF programs for staff and their friends and family.
• Free access to EF Hello, our premium language learning app.
• Tuition reimbursement for continued education opportunities.
• Referral bonus for successful staff referrals.
• Discounts with our global hotel and travel partners.
• 15% discount at our on-site Kita.
• Swiss Travel Halb-tax reimbursement.
• And much more!