Consumer Insights Senior Manager

Organization Overview

Join a global healthcare leader dedicated to transforming the lives of individuals battling chronic diseases, particularly in the realm of obesity treatments. Our commitment to innovation and deep consumer understanding is at the forefront of our mission, ensuring that our strategic decisions are driven by valuable insights that impact millions.

Your Role and Impact

As a pivotal force within our organization, you will lead our insights strategy in emerging markets, directly influencing how we serve diverse populations. Your expertise will help decode complex consumer data, turning it into actionable strategies for commercial success in obesity and related therapy areas.

Key Responsibilities

• Develop and implement a comprehensive Regional Consumer Insights strategy that aligns with business objectives.
• Lead qualitative and quantitative research initiatives to analyze consumer demographics, behaviors, and preferences in the obesity market.
• Design and launch the "Consumer Insights Obsession" affiliate framework to standardize insight generation and govern research across the region.
• Build and scale AI-powered tools for automating insights generation, including social media sentiment analysis.
• Collaborate with cross-functional teams to ensure consumer insights inform campaigns, product strategies, and decisions.
• Represent emerging markets in global governance forums, ensuring the distribution of key insights to local affiliates.
• Manage relationships with market research vendors for quality assurance and consistency in insights generation.

Department Overview

This role is situated within Emerging Markets, contributing to a dynamic environment where consumer insights directly inform the delivery of obesity treatments. You will bridge the gap between regional strategies and local execution, ensuring that every market decision is rooted in a profound understanding of consumer needs.

Required Qualifications and Skills

• Minimum of 8 years of experience in FMCG or Consumer Health, with a focus on consumer insights or market research.
• Demonstrated success in developing insights strategies that influence commercial decisions and marketing efforts.
• Strong expertise in both qualitative and quantitative research methodologies.
• Proven ability to manage cross-functional relationships and effectively communicate research findings.
• Bachelor's degree in Marketing, Business Administration, or related field; a master’s degree is preferred.
• Exceptional analytical skills combined with strategic thinking capabilities.
• Experience in building frameworks and processes for organizational improvement.
• Familiarity with AI-driven analytics tools and a willingness to explore innovative solutions.
• Commercial acumen with a solid understanding of P&L implications and ROI measurement.

Culture and Professional Development

Being part of our organization means joining a community committed to achieving lasting change for long-term health outcomes. With a focus on continuous learning and development, we offer a supportive culture that appreciates diverse perspectives and shared goals. As we expand our obesity portfolio in emerging markets, your contributions will shape the future of consumer engagement and impact.

What We Provide

Our organization not only prioritizes a unique and supportive workplace culture but also emphasizes opportunities for personal and professional growth. As we strive to improve our understanding and service of consumers globally, you will have a chance to leave a significant impact on our emerging markets and the healthcare landscape.