Brand Marketing Manager | Lucerne, Switzerland (Hybrid) | 80-100%

About Us

smartNsales is a dynamic SaaS-enabled marketplace that connects FMCG brands and markets throughout Switzerland and beyond. In response to our growth, we are seeking an individual to take charge of our marketing initiatives from start to finish.

The Opportunity

This position represents our inaugural marketing role, providing an opportunity to collaborate closely with our founders on brand development, content creation, campaigns, and sales enablement. This is a broad role that offers substantial ownership and opportunities for growth.

Your Responsibilities

• Develop and manage our brand identity and positioning across all touchpoints in English, French, and German.
• Articulate product features into compelling value propositions tailored for our target audiences.
• Execute demand generation and B2B email campaigns to bolster the sales pipeline.
• Oversee our website and enhance its SEO performance.
• Create sales collateral including pitch decks, one-pagers, case studies, and outreach sequences.
• Curate and maintain our LinkedIn and social media presence, ensuring a consistent publishing schedule.
• Design on-brand visuals for social media, presentations, and marketing campaigns.
• Transform product updates and key milestones into engaging content, such as blog posts, newsletters, and explainer videos.
• Assist with event participation and public relations initiatives.
• Monitor and report on marketing performance on a monthly basis.

Your Profile

• Minimum of 2 years of experience in B2B marketing; experience within SaaS or marketplaces is a plus.
• Ability to translate SaaS features and data into clear business value for prospective clients.
• Background in retail or FMCG brands is advantageous.
• Fluency in English and German; proficiency in French is a significant plus.
• Experience using AI tools to enhance day-to-day workflow.
• A proactive self-starter who identifies and addresses gaps independently.
• Strong motivation and a readiness to take swift action.
• Residing in or near Lucerne and capable of commuting to our central Luzern headquarters.

Why You Should Consider This Opportunity

Enjoy genuine ownership of your work, direct access to the founders, a market-ready product, a competitive salary, and the potential for an annual bonus.