Senior Performance Marketing Manager (m/f/d) | 100% | Hybrid working model | Zurich

Company Overview

Welcome to SMG Swiss Marketplace Group! We are a pioneering network of online marketplaces and a leading European digital company dedicated to making life easier with forward-looking products. Our portfolio spans real estate, automotive, general classifieds, and finance & insurance. Guided by our values of Better Together, Aim High, and Act Responsibly, we strive to simplify our customers' lives.

Key Responsibilities

• Lead the planning, execution, and continuous optimization of Search Engine Advertising (SEA) activities across multiple SMG brands, ensuring scalable and sustainable growth.
• Own Google Ads best practices and contribute to other performance marketing channels such as Paid Social, Programmatic, and Display as required.
• Act as a strategic consultant for Business Units, advising on performance marketing best practices tailored to their specific business models, including conversion strategy and campaign structure.
• Streamline operational workflows by managing incoming requests, prioritizing tasks, and ensuring timely delivery while coordinating with Data teams for accurate execution.
• Drive performance with a data-driven mindset, establishing structured testing frameworks to identify optimization opportunities and unlock new growth levers.
• Proactively identify opportunities to optimize processes, workflows, and ways of working across teams.

Qualifications

• Native German speaker and fluent in English.
• 9+ years of experience in digital performance marketing, specifically in Paid Search (SEA) with a successful track record in managing Google Ads campaigns in multi-brand environments.
• Ability to bridge the gap between technical (data/analytics) and marketing teams, translating business needs into actionable implementations.
• Hands-on experience with Google Marketing Platform tools including SA360, DV360, and CM360.
• Strong analytical and technical skillset, with practical experience in GA4, Looker Studio, Google Sheets, and Google Tag Manager.
• Experience in feed management and Google Shopping, capable of leveraging product data as a performance driver.
• Strong operational and project management skills, adept at coordinating workflows and ensuring delivery across multiple stakeholders.
• Proactive problem-solver with a keen attention to detail, able to manage multiple priorities in a fast-paced environment.
• Bachelor’s degree in Business, Marketing, Technology, or equivalent practical experience.

What We Offer

• 6 weeks of vacation per year, with the option to purchase 10 additional days.
• 40-hour work week with flexible working hours.
• Hybrid work setup offering the flexibility of remote work.
• Generous parental leave benefits: 18 weeks for maternity and 6 weeks for paternity/adoption.
• SBB Half-Fare Card and first-class travel between SMG offices in Switzerland.
• Gender-neutral pay and transparent career paths.
• Option to choose your gear: Mac or Windows laptop, and iPhone, Samsung, or Pixel mobile.
• An inclusive and innovative environment where your voice matters.

Recruitment Process

Our recruitment approach is straightforward and person-centered. Expect a structured process that includes:

• Initial Video Call with a Recruiter or Hiring Manager.
• Technical Interview Case Study.
• Team Fit Interview.
• Business Stakeholders Interview.

About Us

SMG Swiss Marketplace Group stands as a leading network of online marketplaces, providing customers with the best tools for their life decisions. Our diverse portfolio ensures that we meet a wide array of needs in Real Estate, Automotive, General Marketplaces, and Finance & Insurance.