PR Specialist

Role Overview

Join an internationally recognised company in the automotive sector to strengthen its visibility and communications across the Swiss market. This role focuses on enhancing brand presence through strategic public relations initiatives and media engagement.

Key Responsibilities

• Roll out the corporate communications strategy across the Swiss market
• Develop and maintain relationships with Swiss media, including automotive, lifestyle, national press, and influencers
• Organise and coordinate local and international press events
• Manage the press fleet, vehicle loans, and publication follow-up
• Adapt and draft press releases specifically for the Swiss market
• Participate in national and international brand-related events
• Coordinate influencer activities
• Create or adapt communication materials for media and events
• Monitor PR KPIs and recommend relevant adjustments
• Manage the PR budget for Switzerland
• Coordinate external agencies for press, events, communications, and press fleet

Required Profile

• Proven experience in public relations, PR, or communications
• Existing network within Swiss media, ideally in the automotive sector
• Good knowledge of digital media and social media platforms
• Excellent writing, communication, and interpersonal skills
• Ability to communicate with a wide range of internal and external stakeholders
• Detail-oriented, proactive, team player, and problem-solving mindset
• Driving licence required
• Willingness to travel regularly within Switzerland and occasionally across Europe

Languages

• Fluent French
• Fluent German
• Fluent English
• Fluent Swiss German: strong asset
• Italian: an advantage