Online Marketing Specialist – CMS, SEM, Newsletter (80% - f/m/d)

Exciting Opportunity to Shape Digital Communication

Join a dynamic team and take an active role in enhancing our online presence. You will play a crucial part in developing our website and newsletter communication, contributing to the overall success of our digital marketing initiatives.

Key Responsibilities

• Manage and develop the OEKO-TEX.com website, ensuring optimal performance and exceptional user experience.
• Create, edit, and implement digital content, including copy texts, calls to action, online services, forms, landing pages, and newsletters.
• Coordinate translations for diverse content to reach a broader audience.
• Optimize SEO/SEA efforts in collaboration with analytics experts.
• Lead online lead generation initiatives, particularly focusing on newsletter outreach, alongside the marketing team.
• Coordinate with agencies and internal stakeholders, ensuring alignment with defined goals and KPIs.
• Monitor and report on KPIs, implementing corresponding optimizations for the OEKO-TEX® website.
• Collaborate and provide support in various overarching marketing projects.

Ideal Profile

• Minimum of two years of professional experience in digital marketing, with a strong focus on website management in an international setting, preferably within the textile industry.
• Completion of marketing-related training or studies (FH, university) with an emphasis on digital marketing.
• Excellent knowledge of CMS, preferably TYPO3.
• Familiarity with website analytics tools, such as Google Analytics.
• Proven experience in leading agencies successfully.
• Demonstrated analytical skills, attention to detail, and a commitment to quality.
• Strong team orientation, with a collaborative spirit and appreciation for diverse cultures.
• A resilient, creative, and motivated attitude with a proactive approach to tasks.
• Proficiency in IT tools such as MS Teams, Word, Excel, PowerPoint, Office 365, Miro, Asana, Photoshop, and InDesign is desirable.
• Fluency in both written and spoken English and German.

What We Offer

We provide a responsible, versatile, and appealing role in an international environment. With a well-established brand, innovative products, and a motivated team, you will be well-supported in your endeavors.

• Autonomy to develop exciting projects.
• Personal responsibility in your role.
• Flexible working conditions.
• A dedicated and passionate team committed to driving change and sustainability.
• A central office location near Lake Zurich with excellent public transport access.

Discover how you can make a difference with us and grow in a vibrant, international setting.