Marketing Lead, SMA

Driving Global Market Development and Launch Readiness

Lead market-shaping initiatives and develop go-to-market plans to support successful product commercialization. This role focuses on overseeing messaging and omnichannel campaigns while ensuring organizational readiness for launch. You will work closely with global, regional, and cross-functional stakeholders to deliver impactful customer engagement and world-class launch execution.

Principal Accountabilities

• Partner closely with GCL in the development of a cohesive market shaping and market creation strategy across all customers, coordinating across relevant functions and regions.
• Lead the execution of marketing development tactical plans in close coordination with cross-functional and regional stakeholders, ensuring an omni-channel footprint to enable launch success.
• Lead the onboarding of and partnership with different agency partners to manage the development of various tactical assets and programs.
• Lead the development of messaging hierarchy, creative, and unbranded and branded style guidelines.
• Support and partner closely with GCL in the development of Go-To-Market launch strategies, including Where-To-Play, How-To-Win, Positioning, messaging, lexicon, and tactical plan development.
• Support Launch Readiness Reviews in close collaboration with commercial operations to prepare the cross-functional organization for launch.
• Support GCL in the formation of global SWOT analyses, identification, and mitigation of potential risks associated with product launch.
• Lead the development and execution of a world-class launch plan that ensures organizational readiness and right-level resource allocation.
• Collaborate closely with global and regional insights teams to ensure developed messages and campaign equity resonate with respective customers.
• Partner and collaborate closely with global and regional medical affairs teams in the development of Commercial HCP Leader lists and a plan for their engagement.
• Partner with regional teams in the development of CRM database to enable omni-channel customer engagement that supports rapid launch.
• Partner closely with Medical Affairs, Patient Advocacy Groups, and Corporate Communications teams in the execution of marketing strategy, leveraging the Global Scientific Platform to inform message development and coordination of the launch tactical plan for consistency.

Qualifications and Experience

• Bachelor’s degree required; Advanced Degree Preferred (MBA).
• 12-15 years of experience in the biopharmaceutical industry with in-depth knowledge of marketing, promotions, agency management, R&D, forecasting, and utilizing marketing analytics (both primary and secondary).
• Outstanding collaborator, strategic influencer, and servant leader with the ability to reach across the aisle in service of patients, physicians, and the brand.
• Demonstrated ability to lean on insights, assess market opportunities, and develop product strategies to align with customer needs and rapidly move to develop and execute upon tactical POA.
• Strong analytical, financial acumen, strategic, and project management skills, with the ability to prioritize and manage multiple time-sensitive projects simultaneously.
• High proficiency in analytical tools (Excel), promo tools like VEEVA, and PowerPoint; should be a fast learner of new platforms and technologies.
• Ability to assess and succinctly summarize large amounts of information to articulate perspective clearly and present recommendations.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong interpersonal skills, including diplomacy, flexibility, and the ability to engage and strategically influence stakeholders.
• Strong experience in digital marketing strategies highly desired.

Travel Requirements

Anticipated travel: up to 15% international.