Interim Digital Marketing Manager (f/m/d) – 9 months| 80-100% | Hybrid working model | Zurich, Switzerland

Company Overview

Welcome to SMG Swiss Marketplace Group! Established in 2021 through the merger of Scout24 Switzerland and TX Markets, SMG Swiss Marketplace Group AG is dedicated to simplifying lives with innovative digital solutions. With operations spanning real estate, automotive, general marketplaces, and finance & insurance, we embody our core values: Better Together, Aim High, and Act Responsibly.

Our Team

At SMG, our strength lies in our people. Join a dynamic and diverse team situated across six countries: Switzerland, Serbia, Vietnam, France, Germany, and India. Here, creativity thrives as we tackle challenges, celebrate successes, and focus on continuous learning and growth.

Your Mission

In the role of Interim Digital Marketing Manager in Real Estate, B2C Marketing, you will be pivotal in maintaining momentum across key projects and executing digital marketing campaigns for iconic brands including ImmoScout24, Homegate, and Flatfox. This position provides an exciting opportunity to contribute to Switzerland’s most recognized real estate platforms while furthering our broader goals and mission.

Key Responsibilities

• Channel Planning & Execution: Support the implementation of digital marketing strategies across various channels for our products.
• Ad Operations: Coordinate with stakeholders to gather necessary assets for digital campaigns.
• Tracking & Reporting: Ensure proper analytics and tracking setups are in place, monitor campaign performance, and prepare insightful reports.
• Campaign Experiments: Assist in designing, executing, and analyzing marketing experiments in collaboration with internal experts.
• Analytics & Insights: Utilize tools such as Google Analytics, Data Studio, and Tableau to assess performance and offer actionable recommendations.
• ATL Campaign Support: Aid in the planning and execution of cross-channel ATL campaigns, covering creative iterations with agencies and media rollout.
• Cross-Team Collaboration: Work closely with marketing, product, and design teams to ensure messaging and branding consistency across all channels.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in digital marketing, with a preference for familiarity with the real estate industry.
• Strong project management proficiency.
• Distinct analytical skills, especially with tools like Google Analytics, Looker Studio, or Tableau.

Desired Qualities

• Data-driven mindset that informs objective decision-making.
• Effective planning and prioritization across diverse stakeholders.
• Clear communication ability with customers and cross-functional teams.
• Reliability as a team player.
• Creativity and a proactive problem-solving approach.
• A focus on impact and maximizing ROI.
• Fluency in German and English; knowledge of French is an advantage.

Working with Us

We offer a range of benefits designed to support your well-being and work-life balance, including:

• 6 weeks of holidays (with the option to purchase up to 10 additional days).
• A 40-hour work week.
• 18 weeks of maternity leave and 6 weeks of paternity leave, applicable in adoption cases.
• Flexible working arrangements to promote work-life harmony.
• Access to mental health, well-being, and counseling services.
• Half-fare Swiss transport system card and first-class travel between SMG sites in Switzerland.

Our Ethos

At SMG, we believe in mutual understanding during the hiring process, providing opportunities to showcase your unique perspectives. We value differences and the potential of every individual, encouraging applicants from all backgrounds to explore opportunities within our organization.