Global Head of Brand Events 100%

Company Overview

As the fastest-growing global sportswear brand, On connects with millions of runners worldwide, fostering an authentic community through direct fan interaction across major sporting expos, run crews, cultural moments, brand events, and grassroots retail activations.

Role Overview

This role is pivotal in elevating the global event ecosystem, crafting a brand activation strategy, equipping teams with tools and frameworks for scalability, and developing innovative formats and partnerships in key markets. Ideal candidates will possess a strong entrepreneurial spirit, take initiative, and excel in building and evolving a global function. The Brand Events team is crucial in uniting our community and translating the brand’s mission into meaningful, memorable experiences worldwide.

Your Mission

• Establish the global strategic vision for brand activations and events.
• Design immersive event formats aligned with global campaigns and Go-To-Market initiatives.
• Research and implement tools and technologies to enhance event experiences and scalability.
• Source, negotiate, and manage partnerships with relevant organizations to amplify event success.
• Promote and amplify the complete range of brand activations across various channels and markets.
• Define global event brand standards ensuring consistent execution across all touchpoints.
• Analyze event performance and data to guide continuous improvement and learning.
• Support regional markets in executing events in compliance with global brand guidelines.
• Lead the development of communication frameworks for pre-, during-, and post-event moments.
• Strengthen the global community and fanbase through impactful activations.
• Build and lead a high-performing global team of brand activation and event experts.

Your Story

• Over 10 years of experience leading and delivering global events, with a track record of impactful brand activations.
• More than 7 years of experience managing and cultivating high-performing teams.
• Experience within a global sportswear, athletic, or performance brand, with a strong grasp of community-driven marketing.
• Experience in a creative agency environment (in-house or external), showcasing a strong creative and solution-oriented mindset.
• Deep expertise in physical, digital, and hybrid event formats on a global scale.
• Proven leadership skills, thriving in highly matrixed, international organizations.
• Entrepreneurial spirit, proactive and driven to innovate, optimize, and develop new approaches.
• Exceptional communication skills, coupled with an inspiring, collaborative, and positive leadership style.

Your Team

The team responsible for shaping and delivering On's global brand events encompasses campaign launches, athlete moments, community activations, and key brand experiences. They ensure that every event epitomizes the brand, supports strategic priorities, and forges meaningful connections with the community. The team is organized across four core global streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications, and collaborates closely with regional event teams to guarantee strong and consistent execution worldwide.