Fair Marketing & Activation Manager Europe

Join Our Team

We are looking for a professional to enhance and drive the execution of marketing and activation initiatives for our premier art fairs in Basel and Paris. This role combines practical delivery with strategic development, offering a chance to propose innovative ideas and improvements within established frameworks.

Key Responsibilities

• Fair Marketing & Brand Activation:
  • Assist in executing integrated marketing and activation campaigns aligned with global strategies.
  • Coordinate the development and quality assurance of marketing materials across various channels.
  • Support the delivery of fair-specific activations and on-site experiences in collaboration with internal teams and agencies.
  • Research and propose new formats and tools, ensuring alignment with emerging trends and audience behaviors.
• Go-to-Market Execution:
  • Execute agreed-upon go-to-market strategies for upcoming exhibitions.
  • Lead campaign launches and peak moments by coordinating ticket-related marketing initiatives.
  • Manage marketing campaigns to achieve ticket sales revenue targets.
  • Oversee campaign timelines and milestones, proactively addressing risks and delays.
  • Track budget allocations for marketing initiatives, ensuring timely updates for decision-making.
• Audience-Led Activation:
  • Execute always-on marketing initiatives to foster year-round engagement.
  • Support audience-focused testing and performance reporting of campaigns.
  • Use insights and data to inform all executions and strategic directions.
• Cross-Functional Coordination:
  • Serve as the primary contact point for coordination across various teams, ensuring effective communication and collaboration.
  • Facilitate feedback loops and approvals for seamless execution.
  • Play a critical role in on-site delivery during event preparations and execution.
• Agency & Partner Coordination:
  • Oversee and manage external agencies and freelancers involved in marketing and activation.
  • Ensure that all deliverables adhere to set timelines, budgets, and quality standards.

Experience & Profile

• 4–7+ years of experience in marketing or brand activation, particularly in cultural or experience-led organizations.
• Hands-on experience in executing large-scale events or live experiences.
• Strong project management abilities, capable of leading complex projects and managing multiple stakeholders.
• Comprehensive understanding of digital, social media, and experiential marketing.
• Experience collaborating with agencies and cross-functional teams.
• Attention to detail and brand consistency are paramount.
• Fluency in English and German; French is an added advantage.
• Eligibility to work in Switzerland or the EU, and willingness to travel as necessary.

Success Indicators

A successful candidate will:

• Execute high-quality marketing plans on time for both Basel and Paris fairs.
• Ensure seamless coordination among teams and partners.
• Exhibit meticulous attention to detail and adherence to brand standards.
• Facilitate smooth on-site experiences.
• Be a proactive partner to senior management and team members.
• Contribute to overall fair performance through disciplined execution.