Brand Manager – Europe Travel Retail

Location

Geneva

Responsibilities

• Sales & Marketing Support
  • Serve as the primary marketing partner to the Sales team and retailers.
  • Coordinate the creation and distribution of marketing assets, including catalogues, visuals, and toolkits.
  • Manage the development of Point of Sale Materials (POSM), from design to production and deployment.
  • Support digital activations and share global social media assets.
  • Monitor product shipments, samples, and distribution of marketing materials.
  • Conduct market visits, analyze performance, and recommend action plans.
  • Manage marketing expenses, including purchase order creation and invoice follow-up.
• Promotions & Activations Management
  • Lead the end-to-end execution of promotional campaigns, including HPP, SPP, and events.
  • Align with cross-functional teams on objectives, mechanics, and assortment.
  • Ensure flawless implementation across all touchpoints, including retail, digital, training, and GWPs.
  • Coordinate agencies and decorators to oversee in-store installations.
  • Track performance and share insights and best practices.
• Forecasting & Planning
  • Collaborate with the Sales Team to define promotional forecasts and optimize profitability.
  • Manage innovation forecasts and volume planning processes to ensure timely delivery.
• Merchandising & Retail Excellence
  • Support the development, production, and installation of counter designs.
  • Define and share planograms and visual merchandising guidelines.
  • Develop seasonal merchandising strategies, including lightboxes and animations.
  • Ensure excellence in both permanent and temporary retail executions.
• Cross-functional Coordination & Meetings
  • Participate in key business meetings, including S&OP, Forecast, and Feeder meetings.
  • Prepare marketing presentations and facilitate best practice sharing.
  • Support the organization of major industry events (e.g., TFWA Cannes).

Knowledge, Skills, and Abilities

• Languages: Fluent in English and French; Spanish is a plus.
• Strong organizational and project management skills.
• Excellent communication and stakeholder management abilities.
• Capable of working in a fast-paced, international environment.
• Proactive mindset with a strong attention to detail.
• Technical/Software Skills: Proficiency in Microsoft Excel and PowerPoint.

Success Indicators

• Timely and effective support to Sales and partners.
• On-time, high-quality execution of promotions and retail activations.
• Accurate and timely forecasts and management.
• Consistent excellence in retail execution and merchandising.

Qualifications

• Education: Bachelor's or Master’s degree in marketing, Business, or a related field.
• Experience: Minimum of 5 years’ experience in Travel Retail (TR) marketing within the beauty or fragrance industry.